Crocs, a global leader in casual
footwear for men, women, and children, recently
announced the worldwide debut of LiteRide™, its most innovative comfort
technology to-date. Created from “equal parts science and magic,” LiteRide™, a
revolutionary closed-cell material, reinforces Crocs’ dedication to comfort,
delivering consumers a delightful mix of support and sink-in softness.
LiteRide™ foam,
the key ingredient in a collection of the same name merges sporty, on-trend
styles and silhouettes with the legendary Crocs comfort that consumers expect.
LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic
Croslite™ foam, the original Crocs comfort material that consumers already know
and love.
For
Spring/Summer 2018, the LiteRide™ Collection offers a variety of product
choices designed for women and men’s athleisure lifestyle. These include the
Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the
Mule.
“We’re
witnessing a shift from comfort being a ‘nice-to-have’ to a consumer
‘must-have,’ and we think LiteRide™ answers that call,” said Michelle Poole,
Crocs Sr. Vice President of Global Product and Marketing. “In fact, our
LiteRide™ comfort technology is a perfect fit for consumers who want to feel
comfortable all day every day or who simply want a stylish complement to their
athleisure wear.”
While
Croslite remains at the heart of the brand’s comfort story, “LiteRide™ is lighter, softer and more flexible than anything we’ve created before,” adds Poole. “Not only does the LiteRide™ technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.”
Crocs
brand ambassador Henry, a singer, songwriter and composer shares that “these
shoes are like magic, super comfortable. I wore the LiteRide™
clogs for the first time at a Crocs shoot last July, and now I cannot stop
wearing them! They have become my favorite for any casual occasion.”
“I am so excited for everyone to try Crocs’
newest shoe – LiteRide™, he adds.
Crocs stores are located at
selected SM Stores, SM Supermalls, and other malls nationwide.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world
leader in innovative casual footwear for women, men and children, combining
comfort and style with a value that consumers know and love. Every pair of
shoes within Crocs’ collection contains Croslite™ material, a proprietary,
molded footwear technology, delivering extraordinary comfort with each step.
In 2018, Crocs reinforces its mission
of “everyone comfortable in their own shoes” with the second year of its global
Come As You Are™ campaign. To learn more about Crocs or Come As You
Are, please visit www.crocs.com or follow @Crocs on Facebook, @crocsph on Instagram and @crocsph
on Twitter. (KCT)
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