In Photo:
DOST Soccsksargen Regional Director Dr. Zenaida P. Hadji Raof Laidan
By: Edd K. Usman
“To halal or not to halal,” with
apologies to the Bard, that is the question in the global trade of Muslim food
products.
At the center of the question is
an estimated 1.8 billion Muslim population as of 2015, while the global market
for halal foods reached $1.4 trillion in 2017.
If you were a food manufacturer,
you would be crazy to not put your mind and wallet in the consistently ballooning
trade of halal foods across the world. This is considering that nonfood
products, such as pharmaceuticals and cosmetics, are not yet included in the
equation.
Statista.com cited
a report putting the market value of halal foods worldwide, predicting that the
Muslim-friendly food products will climb to $2.6 trillion in 2023.
Science for halal products
One good thing for the fledgling
Philippine halal industry is that the Department of Science and Technology (DOST)
is promoting halal food through various initiatives.
Science Secretery Fortunato T. de
la Peña, in a text message to the BusinessMirror, said: “We support the
entire Halal Program led by the DTI [Department of Trade and Industry]. The
DOST takes care of providing the facilities and laboratory test service to make
sure that the food or product is free from components not acceptable for halal,
like porcine and alcohol.”
The DOST, he said, now has three
operational laboratories for halal forensic, meaning verification and testing,
of products.
De la Peña was referring to the
Halal Laboratories of DOST-Soccsksargen under Regional Director Dr. Hadja
Shayma Zenaida P. Hadji Raof Laidan; DOST-Davao Region under Regional Director
Dr. Anthony Sales; and DOST Calabarzon with Regional Director Alexander
Madrigal, in their respective turfs in Davao City, Cotabato City and in Laguna.
De la Peña said each of the
laboratory costs around P37 million, excluding the building where they are
housed.
“We have trained technical staff.
We also implement R&D [research and development] projects to develop new
products. Other than food, there are health-care products and even cosmetics
that should be halal,” he pointed out.
The DOST leader said the agency
has a P100-million budget for research and training components.
‘Queen of halal in Asia’
In a related development, Laidan,
because of her strong support and work to scale up the country’s halal
industry, earned the honorary title “Queen of halal in Asia” during the
January 2018 World Halal Assembly in Manila that was organized by
DOST-Soccsksargen.
Bosnia-Herzegovina’s Mufti
Mustafa Ceric, one of the experts and speakers during the event, conferred
Laidan the title for her untiring effort to push forward the Philippine halal
industry.
Apparently, Ceric recognized the
DOST-Soccsksargen’s regional director’s various initiatives. Among them are her
projects to establish a new and modern halal center in Koronadal City, South
Cotabato; the halal laboratory in Cotabato City; the holding of international
conferences on halal products and attending and participating in fora abroad,
among others.
Barring any unforeseen events,
the DOST-Soccsksargen will inaugurate in October or November what Laidan said
“will be known as Philippine National Laboratory and Science Center Building
[in Koronadal City] that will house [DOST-Soccsksargen’s] Philippine Halal
Laboratory.”
“This will serve as a one-stop
shop for halal. Before its completion, we already have an existing laboratory
in Cotabato City operating since 2010. So, this will be strengthened if we can
already transfer to Koronadal,” she added.
She cited the strategic location
of the new halal laboratory, saying it is near big companies in the cities of
General Santos and Davao, and international airports.
Attract foreign biz
Laidan hastened to add that the
laboratory would provide halal services not only to local and national
companies but also to international businesses. It seems it is working this
early.
“Foreign companies are already
contacting us, asking if they can come to see our building,” she revealed.
At present, she said
DOST-Soccsksargen already has existing basic equipment to address the halal
industry, but they plan to upgrade, thereby the need for its inclusion in the
budget proposal for 2019.
“We will also try to enlist
assistance from other entities,” Laidan said, not discounting potential
assistance from the Organization of Islamic Cooperation (OIC).
Seal of quality
It can be recalled that DOST
launched in 2015 the DOST-Soccsksargen’s Halal Logo, its Seal of Quality, which
is internationally recognized, thus eliminating technical barriers in trading
and export.
The process of halal
certification, she emphasized, not only has a religious aspect but also
includes scientific process to determine a product’s “halalness.”
For its Halal Logo, the DOST
regional office adopted the OIC’s Standards and Metrology Institute for the
Islamic Countries (OIC-SMIIC), which is accepted by the 57-member countries of
the pan-Islamic organization.
Laidan emphasized the importance
of a halal laboratory.
“We have forensic [verification
and testing], the standardization of the products [because] different countries
have different requirements and standards. So we are internationally
recognized…. We know the standards of these countries,” she said.
She said the DOST laboratories
will help micro, small and medium enterprises standardize their halal products,
as well as their other products, noting that MSMEs have no laboratory.
Verification and certification
Laidan plans to make the
DOST-Soccsksargen Halal Laboratory “a certifying laboratory,” meaning it is not
just for the usual DNA verification and testing of products for pork and
alcohol contents.
“We should be a certifying
laboratory because other laboratories are only for verification,” she said.
The DOST regional director noted
that some aspects or stages of the food process—from farm to plate—are not
reflected or seen in the laboratory, like the slaughtering of animals,
manufacturing, handling and preparation.
“So, we have two [functions],
forensic verification and certification [that a product is halal],” Laidan
explained.
She said for halal certification,
DOST-Soccsksargen will tie up with the ulama, or high-ranking Muslim religious
leaders, and Sharia lawyers.
Halal and hospitality industry
Laidan took note of the expanding
halal global trade, citing halal and its importance in the hospitality
industry.
In a speech in General Santos
City during what was billed the “Student Power Conference 2018” recently, she
said she believes that education must be taken seriously to empower future the
human resources of the country that can contribute to the development of other
halal industries for the Philippines’s inclusive growth and development.
The Joji Ilagan International
School of Hotel and Tourism Management organized the event that assembled
hundreds of participants from schools and universities, and hotel and
restaurant managers from across the region.
Laidan cited the DOST regional
office’s Philippine Halal Program in securing the integrity of food and
services in establishing a Halal Hospitality Industry as a priority.
“It is by knowing and
understanding the key concepts of halal and how to ensure its integrity that
the Philippine Halal Industry can smoothly progress. With the DOST-Soccsksargen
Halal Laboratory, we can protect our Muslim tourists with halal-certified
kitchens and halal-certified food products,” Laidan emphasized.
“Halal, as a way of life, does
not only focus on food and nonfood products. It also cuts across other
services, including tourism, banking and financing, logistics and many others,”
she noted.
The DOST regional office said the
“Muslim travel market is now widely recognized as key growing tourism sector
projected to be worth $222 billion by 2020 and is growing at an annual rate of
4 percent.”
The Philippines has much to gain
from the global halal market that covers many aspects. It is high time for the
country to benefit from its eco-friendly tourist attractions, plus its diverse
rich culture.
What does halal tourism mean? It
is not just about Muslim-friendly food and nonalcoholic beverages.
Huffington Post mentioned
a few: It is about “halal activities, halal hotels, as well as being held in
sites that are equipped with facilities in which Muslims can worship… places of
worships in shopping mall centers and major tourism facilities.”
Kumusta kayong lahat,
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