LAGUNA MALLS CELEBRATES A MERRY SM CHRISTMAS





SM City Calamba’s Toy Factory: (L-R) Neneth Estrada from the Office of City Tourism, Manuela Boliver from OSCA, Chow Atienza from the Office of City Councilor Santy Atienza, City Councilor Cha Hernandez, Raquel Claudio from the Office of Vice Mayor Ross Rizal, Erwin Aala from the Office of Gov. Ramil Hernandez; Abigail Mole SM City Calamba Mall Manager  


SM City Calamba and SM City San Pablo together with the other SM malls across the country joins the celebration of the Yuletide Season. The holiday season was officially opened by filling the mall atrium with Christmas cheers and carols as well as the launching of the Christmas Centerpieces.

Writing a letter to Santa Claus is among the numerous traditions surrounding Christmas. The form of "Dear Santa letters" typically include: a testament of "nice" or "not naughty" behavior and a wish-list of toys. It is also believed that Santa loves to receive letters and drawings from children all around the world each year that is why SM City San Pablo launched a “Letters to Santa” inspired Christmas Centerpiece that pays tribute to Father Christmas.

Joining the mall-goers and reveling in the magical charm of the Christmas launch in SM City San Pablo was SM little Star Johan Yalong, DTI Provincial Director Ms Susan Palo, San Rafael Brgy Chairman and Collette’s Buko Pie owner Ed Dela Cruz and San Pablo LGUs. The event was highlighted by a 22-feet Christmas tree centerpiece that will surely give you more reasons to be merry this holiday season.

SM City San Pablos’s Letters to  Santa ( L-R): MJ Sore SM City San Pablo RE, Nina Wong PRM, Dan Belen Asst. Mall Manager,  Susan Palo DTI Provincial Director, Evelyn Verzola SM City San Pablo Mall Manager, Ed Dela Cruz Brgy San Rafael Chairman together with Brgy San Rafael Councilors, and Arthur Ciolo representing San Pablo Vice Mayor Angie Yang.
Letters to Santa have one thing in common and that would be toys! This year SM City Calamba launched the holiday centerpiece, “Toy Factory”. The extravagant centerpiece complimented the Christmas ambiance of the mall together with the gigantic Christmas trees, toy soldiers, and colorful lights.

SM City Calamba’s grand reveal was graced by Erwin Aala from the Office of Gov. Ramil Hernandez, Raquel Claudio from the Office of Vice Mayor Ross Rizal, City Councilor Cha Hernandez, Chow Atienza from the Office of City 



Councilor Santy Atienza, Neneth Estrada from the Office of City Tourism, and Manuela Boliver from OSCA.

Making the celebration more meaningful is SM Bears of Joy, an annual charity project of SM Cares, SM Supermalls, and Toy Kingdom. For only P 200.00, each shopper can have 1 cute cuddly bear to keep, while the other will be donated to a chosen charity. To make the donation more personal and heartwarming, donors can write down their messages on the special cards attached to the bears. They can also write their names on the donor’s wall for acknowledgement.

SM continues to bring joy to its shoppers as they celebrate the Grand Magical Christmas Parade on Dec 2 and 26 in SM City San Pablo and on Nov 30 and Dec 19 in SM City Calamba. Brass marching bands, cartoon character appearances, dancing princes and princesses, and Santa Claus meet and greet are some of the dazzling entertainment for the shoppers.

So what are you waiting for have a #MerrySMChristmas2018 only at SM City Calamba and SM City San Pablo– your happy place where everything’s here for a fun filled experience for the whole family. (KCHT)

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