MPT DriveHub Booms from Recent Promo: “The response was amazing,” says MPTC President

 

FROM LEFT TO RIGHT: MPT DriveHub AVP for Business Development, Gines Barot; NLEX VP for Communication and Stakeholder Management, Donna Marcelo; MPT South AVP for Communication and Stakeholder Management, Maria Teresa Capistrano; Easytrip President, Jack Coson; Grand Prize Winner Representative, Bob Florendo Catamora; Grand Prize Winner, Consuelo Siscar; MPTC CEO and Group President, Rodrigo Franco; NLEX President, Luigi Bautista; MPT South President and General Manager, Raul Ignacio; NLEX AVP for Customer Experience and Marketing, Grace Ayento; and Covenant Car Company President and CEO, Atty. Alberto Arcilla.

MANILA, Philippines—The Metro Pacific Tollway Corporation (MPTC; operator of CCLEX, CAVITEX, CALAX, NLEX, NLEX Connector, and SCTEX) and MPT Mobility have concluded their Download, Drive, and Win! promo as of the end of January 2023. A massive uptick in downloads as a result of the promo has expanded their user base past targets, allowing the MPT DriveHub app to integrate seamlessly into the driving experience of the Philippine metropolitan.

“We’re very pleased that people responded well to our promo,” says Rodrigo E. Franco, President and CEO of the Metro Pacific Tollway Corporation. “The point of Download, Drive, and Win was to show our appreciation for our customers, and to reward them in a manner befitting the season, and I personally think we got our message across, especially given the hesitation we initially anticipated.”

FROM LEFT TO RIGHT: Covenant Car Company President and CEO, Atty. Alberto Arcilla President; Grand Prize Winner Representative, Bob Florendo Catamora; Grand Prize Winner, Consuelo Siscar; and MPTC CEO and Group President, Rodrigo Franco.

On February 14, two lucky winners each took home a brand-new MG ZS crossover SUV from the Morris Garages showroom in Greenhills, while ten other winners will get to claim a cash prize of Php 100,000 each later this month. In addition to making the features of MPT DriveHub instantly available, the car prizes have been installed with Easytrip RFIDs.T

he awarding ceremony was attended by executives from MPTC, as well as Atty. Alberto B. Arcilla, the President and CEO of The Covenant Car Company, Inc., the official distributor of MG in the Philippines. “It is our distinct honor to be a part of this initiative with MPTC, knowing that the winners will soon embark on their best journeys yet behind the wheel of their brand-new MG ZS, and with the MPT DriveHub as their travel companion,” says Arcilla.

MPT DriveHub was launched on March 1, 2022, coinciding with the opening of the Cebu-Cordova Link Expressway (CCLEX). The app presents itself as the ultimate driving partner for planning, managing, and ultimately, learning to enjoy the journey again. Its features accommodate both short and long drives, such as quick runs between cities or road trips provinces apart. With its real-time RFID balance check and reloading, toll fee computation, traffic advisory and emergency roadside assistance features, the app sets up each user for the smoothest possible drive every time.

MPT DriveHub can be used to reload the RFID for all MPTC expressways: CCLEX, NLEX, SCTEX, NLEX Connector, CALAX,  CAVITEX and CAVITEX C5 Link.