 |
(from L-R)
MPT South Manager for CSM Integrated Communications Joan Miranda, Provincial Tourism Officer of Cavite Tourism Elinia
Rozelle Sangalang, DILG IV-A Regional Director Ariel Iglesia, and Municipality
of Amadeo, Cavite Mayor Redel John Dionisio lead the unveiling of the
Biyaheng South Cavite Tourism Passport last May 23, 2024.
Metro Pacific Tollways South (MPT South), in collaboration with Cavite Tourism and supported by the Department of Interior and Local Government (DILG)CALABARZON, has launched the first-ever Cavite Tourism Passport.
 |
The launch event was graced by Amadeo Mayor Redel John Dionisio, tourism officers of Cavite, and various lifestyle content creators and media partners.
 |
Metro Pacific
Tollways South (MPT South), in collaboration with Cavite Tourism and supported
by the Department of Interior and Local Government (DILG) CALABARZON, has
launched the first-ever Cavite Tourism Passport.The launch event was graced by
Amadeo Mayor Redel John Dionisio, tourism officers of Cavite, and various
lifestyle content creators and media partners.
The Cavite Tourism Passport aims to encourage tourists to explore the rich heritage, culture, and diverse destinations within Cavite.
Through this innovative
passport program, participants can collect stamps from various attractions and
tourism categories for a chance to win exciting tokens from MPT South and its
partners. The program will run from May 24, 2024 to December 31, 2024.
The
passports may be redeemed at partner establishments, tourism offices in Cavite,
and the CALAX Customer Service Center.
During
the launch event, guests received their own copies of the passport and enjoyed
a modern cultural dance performance by the Reyna ng Turismo candidates. Program
partners also expressed their support for the initiative:
“With the development of the “Biyaheng South Tourism
Passport,” we have revolutionized local tourism. Travelers can feel even more
motivated to discover and engage with Cavite’s beautiful landscapes, and
diverse selection of products and services, which also provides opportunities
for our local businesses to flourish,” said Mr. Ariel Iglesia, Regional
Director of DILG IV-A. “As the Regional Director of the DILG IV-A, I offer our
continued support. Know that we are equally as dedicated to reach greater heights,
and provide meaningful experiences not just to travelers and tourists, but also
to the local communities whose livelihoods are impacted by these initiatives,”
he added.
“The Provincial Government of Cavite and the Office of the
Provincial Tourism Officer extend its gratitude to all stakeholders and
partners who are working with us to further boost the tourism industry of the
province. Together with MPT South, the Biyaheng South Cavite Tourism Passport
is projected to increase travels to Cavite and contribute to our local economic
development,” said Ms. Elinia Rozelle Sangalang, Provincial Tourism Officer of
Cavite Tourism.
"This passport
symbolizes our collective commitment to promoting tourism in Cavite," said
Ms. Arlette Capistrano, Vice President for Communication and Stakeholder
Management "Through the Biyaheng South campaign, we are highlighting our
toll roads and the rich cultural and natural attractions of the South. We hope
this initiative inspires more people to explore and appreciate the beauty of Cavite."
This
program is part of the Biyaheng South campaign of MPT South, an award-winning
tourism advocacy program active on social media platforms like Facebook,
TikTok, and Instagram. It promotes the toll road network CAVITEX, CAVITEX C5
Link, and CALAX as gateways to the sensational sites and attractions in the
South. With over 30,000 combined followers on digital platforms, Biyaheng South
has generated more than two million views on TikTok, increasing vehicle traffic
along its expressways and helping boost the economic growth of Cavite and
Laguna provinces.
MPT
South is a subsidiary of Metro Pacific Tollways Corporation (MPTC). Aside from
the CAVITEX and CALAX network of toll roads, MPTC also holds the concession for
the Subic-Clark-Tarlac Expressway (SCTEX), North Luzon Expressway (NLEX), NLEX
Connector Road, and Cebu-Cordova Link Expressway (CCLEX) in Cebu.
For questions about this press release, please
contact corpcomm@mptsouth.com.
Comments
Post a Comment