As the first to launch International Lipstick Day in the
Philippines on July 29, The SM Store's Beauty Section celebrates it in a big
way with a gathering of stylish lippie lovers at SM Makati, and Lipstick Festival, which is ongoing
unitl August 26.
There
was a lot to celebrate as lipstick, after all has always fascinated us. We all
know how it can be a huge confidence booster and mood transformer, but in
England in the 1500's, people, including Queen Elizabeth actually believed it
had magical powers. During World War II, all other cosmetics were rationed in
Great Britain, but lipstick was kept in production because Winston Churchill
felt it boosted morale. In a US study, it is said that the average women spends
$15,000 on cosmetics in her lifetime – and of that amount $1,780 goes to
lipstick.
The
SM launch was a beauty-full event hosted by Miss Philippines Water 2012, Samantha Purvor; and graced by three
other beauty queens – Venus Raj, Shamcey
Supsup, and Ariella Arida. They
shared their different lip tips and personal stories to encourage ladies to
feel more confident in exploring the world of lipstick.
Venus
shared that it's important to know one's “undertone color” to perfectly match
with the right lip color. Shamcey on the other hand, says that lip moisturizing
is a must because, “using too much lipstick can lead to dry lips, which is why
it is important that you exfoliate and moisturize.”
Ariella
gave tips on picking the right lip color that should always go with one's “day
or night looks.”
“We join
make-up fans all over the world on International
Lipstick Day,” says May Abarquez,
Watsons & SM Beauty's Beauty Trading Controller. “I know Filipinas are big fans of lipstick,
and we've made the celebration more fun for them.”
With
that, top brands like Happy Skin,
Shiseido, L’Oreal, Revlon, Maxfactor, NYX, Maybelline, The Body Shop, BYS
and others are offering lip makeup services and discounts up to 50% until
August 26. SM Makati shoppers can also
get the latest trends in lip color from luxury brands like Dior, MAC, Clinique and Shu
Uemura. Complete your look with
other lip care products and must haves like lip balm, liners, and glosses.
The Lipstick Festival is ongoing at the Beauty Section of all SM
Stores.
Share your instagram-worthy photos
with #SMLipfie, tag @SMBeautyPH and get a chance to win special prizes.
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